Open app Request a demo

The AI back office for freight forwarders

Modem sits on top of your existing systems and becomes the single source of truth for your commercial team. AI agents do the work; you sign off.

Request a demo

Modem connects your commercial data with the agents that work on it, so your team spends less time keying and more time winning business.

  • Up to 10x faster, enquiry to quote
  • Up to 15% higher quote win rate
  • Up to 8h saved per person, weekly
  • Up to 5% more GP per shipment

Measured with early Modem users, Q1–Q3 2026. Best results shown; yours will depend on your lanes, volumes and team.

Six systems.
Six versions of the truth.

Customer relationships, supplier rates, quotes, bookings and financial data are scattered across email, spreadsheets, your CRM, ERP and TMS. Your team spends its time joining the dots instead of winning business.

  1. Email 1971
  2. ERP 1979
  3. Spreadsheets 1983
  4. CRM 1987
  5. PDF 1993
  6. TMS 1994
  7. Modem Today

  • Slow to connect

    Every carrier, customer and portal speaks its own format. Adding one more connection takes weeks of mapping and testing.

  • Manual by design

    Rates are copied out of emails, PDFs and spreadsheets, then keyed into quotes and the TMS by hand, one shipment at a time.

  • Errors everywhere

    One mistyped surcharge or an expired rate, and the margin on a shipment is gone before anyone notices.

  • Not built for AI agents

    Tools made for people clicking through screens leave an agent nothing structured to read, check or act on.

The commercial workflow, connected.

Find and win customers, price every enquiry and tender, book in one click and check every invoice. Agents do the work. You set the margin.

  • Integrations

    Connect every tool you run on.

    Inbox, TMS, ERP, rate sheets and portals, connected in minutes. Every email and PDF read as it lands.

  • Sales & CRM

    Your CRM, built and kept current.

    Accounts, contacts and lanes built from your mail history, with the accounts and lanes worth chasing surfaced for your sales team.

  • Rates

    Manage your rates. Price with confidence.

    Carrier sheets, contracts and spot replies read from any format, then matched to enquiries as they arrive.

  • Quotes & tenders

    Quote every enquiry and tender.

    Spot enquiries and tender lanes priced on live rates, your margin applied and the reply drafted, ready to send.

  • Bookings

    Book the carrier in one click.

    An accepted quote books the carrier, sends the shipping instructions and opens the shipment in your TMS.

  • Invoice checks

    Check every carrier invoice.

    Each line matched against the rate you agreed. Anything off is flagged before you pay.

  • Margin

    Protect margin on every quote.

    Rules by lane and customer, applied automatically. Anything outside them comes to you first.

How Modem works

The connected data, workflows and AI agents behind your commercial operation.

  • Data stays yours
  • GDPR
  • SSO
  • Role-based access
  • Full audit trail

Universal Procedures

Your SOPs, followed.

Modem captures how your team works and turns it into procedures every agent follows. When the way you work changes, they update themselves.

  • It writes your SOPs.

    From your inbox, past quotes and how your team works.

  • Every agent follows them.

    The same SOP on every job, every time.

  • Customer SOPs, applied.

    Their routings and margins on every quote.

  • It rewrites them for you.

    Correct one job and the SOP updates.

  • No step skipped.

    Every action checked against the SOP.

Instant quoting
and bookings

Every enquiry is read, priced on your live rates inside your margin rules and drafted for sign-off. Then it moves across one board, from enquiry to booking.

Request a demo
Inbox enquiries@

Priya Shah Hollis Trading 09:12

Quote: 2×40HC Ningbo to Felixstowe

Hi team,

Pls quote 2×40HC Ningbo to Felixstowe, FOB, cargo ready 15/10. Furniture, about 18t per box.

Thanks, Priya

Modem Added to the board as Q-2052

  • Read the enquiry: 2×40HC FCL, FOB Ningbo, ready 15/10
  • Priced 3 routings on live rates, inside your margin rules
  • Drafting the reply for your sign-off

Rate management
and contracts

Carrier contracts, rate cards and spot replies arrive as Excel, PDF, email or API. Modem parses each one, sorts every charge and consolidates them into one live rate book, with validity and surcharge changes tracked.

Request a demo

Works with everything you run on.

Inbox, TMS, carriers and accounts. Modem reads from them and writes back.

See integrations
  • Magaya

Ask for it anywhere.
It gets done.

Agents that work alongside your team. Ask for a quote, a chase or a booking in Modem, Slack, Teams or WhatsApp, or hand over the whole job, from enquiry to booking.

Request a demo
Modem

Which lanes lost margin this month?

◐ Lanes · last 30 days added to context

Worked for 6 seconds ›

Three lanes fell below your 15% floor, all Shanghai routings since the 1 Oct MSC increase.

▤ Margin by lane Oct
SHA → FXT 11%
SHA → RTM 12%
NGB → FXT 13%

Which customers have gone quiet since August?

◐ Customers · bookings added to context

Worked for 5 seconds ›

Three regular customers have not booked in over six weeks. Argos usually books every fortnight.

⇄ Gone quiet last booking
Argos 28 Aug 6 wk Boots 2 Sep 6 wk Next 4 Sep 5 wk
Modem Quotes

Quote Tesco for the Shanghai enquiry

◐ Email from Tesco added to context

Worked for 9 seconds ›

Priced 3 routings on live rates. Maersk via Rotterdam gives the best margin, so I drafted that.

Q-1042 · Tesco 2×40HC · Shanghai → Felixstowe Awaiting your sign-off
USD 5,880.00 →

From now on, price every Tesco enquiry and draft the quote

◐ Tesco enquiries added to context

Worked for 4 seconds ›

Done. New Tesco enquiries are priced and drafted as they arrive, and wait for your sign-off.

↻ Automation · Tesco quotes On
  1. Enquiry from Tesco
  2. Price on live rates
  3. Draft the quote
  4. Ask for sign-off
Teams Operations

@Modem chase JCB for the commercial invoice

◐ Shipment S-2231 added to context

Worked for 4 seconds ›

Drafted a reply in the JCB thread, with the booking reference and the 18 Oct cut-off.

✉Email draftto accounts@jcb
Copy body Open in mail

Chase any carrier that has not confirmed a booking within 24 hours

◐ Open bookings added to context

Worked for 3 seconds ›

Done. Modem checks open bookings every hour and chases the carrier after 24 hours without a reply.

✓
Automation on Open bookings · checked hourly
WhatsApp

Book the Argos shipment on the 21 Oct sailing

◐ Quote Q-1031 added to context

Worked for 12 seconds ›

Booking request sent to Maersk. The cut-off is 18 Oct at 16:00; I've told Argos.

✓
Booking requested BKG 2611-4471 · Maersk Eindhoven · 3×40HC

Is anything on the MSC Aurora running late?

◐ Vessel · MSC Aurora added to context

Worked for 7 seconds ›

The MSC Aurora is two days behind at Colombo. Four of your shipments are on board; I drafted updates.

✓
4 customer updates drafted New ETA Felixstowe · 29 Oct
Slack #pricing

@Modem what changed in the new Hapag-Lloyd sheet?

◐ Hapag Q4 rates.xlsx added to context

Worked for 8 seconds ›

14 lanes updated. North Europe is up 4 to 9%, and a low-sulphur surcharge starts 1 Nov.

⇄ Compare rates 40HC
HAM → NYC $2,410 +6% RTM → SAV $2,150 +9% FXT → HOU $2,600 +4%

Cheapest way to get 2×40HC to Houston next week?

◐ Rate book added to context

Worked for 6 seconds ›

Hapag-Lloyd from Felixstowe on the 22nd is cheapest all in, about $180 under CMA CGM.

⇄ All-in, 2×40HC FXT → HOU
Hapag-Lloyd $5,200 22 Oct CMA CGM $5,380 24 Oct MSC $5,460 23 Oct

Agents do the work.
You stay in charge.

Deploy AI agents across your commercial workflows. Set what they can access, which tasks they run and when your team should intervene, with every action visible and auditable.

01 You set what runs on its own. Quotes and bookings follow your approval rules, by customer, lane, value or margin. Anything outside them waits for a person.
02 Every action shows its working. See the email an agent read, the rate it used and the SOP it followed. Every action is logged with who approved it.
03 Your data stays yours. Your rates, margins, customer lists and mail history stay in your workspace. They are never shared with other forwarders or carriers, or used to train anyone else's agents.

Quoting within the hour.
Not another six-month implementation.

  1. 30 min Demo the platform We walk your team through Modem on real freight: an enquiry read, priced on live rates and drafted for sign-off.
  2. 5 min Connect your inbox Sign in with Gmail or Outlook. No import files, no IT project, nothing to install. Gmail Outlook
  3. 10 min Your CRM builds itself Modem reads your mail history and builds your accounts, contacts and lanes, with past quotes and carrier sheets linked to them.
  4. Within the hour Start quoting New enquiries arrive priced on your rates and drafted, ready for your team to check and send.

  • No rip and replace

    Keep your TMS, your inbox and your carrier portals. Modem connects to what you run today and opens shipments in your TMS, so nothing gets switched off.

  • Hands-off migration

    Our team moves your rate history and SOPs across for you. No templates to fill in, no spreadsheets to clean up first.

  • Set up the way you work

    We set your margin rules, approval steps and customer instructions with you, before a single quote goes out.

  • Not left on your own

    Our team works alongside yours through the first weeks, as the first enquiries come through. Tell us how you work. We’ll handle the rest.

Common questions

Anything else, talk to us.

Do we have to replace our TMS or ERP?

No. Modem works on top of the systems you already use. Connect your inbox and tools, and your team keeps working where it does today.

How long does it take to get started?

Connect Gmail or Outlook in minutes and start quoting within the hour. Our team migrates your rate history and SOPs, and works alongside yours through the first weeks.

Will an agent send a quote or make a booking without us?

Only when you allow it. You set approval rules by customer, lane, value or margin. Anything outside them, including spot quotes below your margin floor, waits for a person.

What happens to our data? Is it used to train AI?

Your rates, margins, customer lists and mail history stay in your workspace. They are never shared with other forwarders or carriers, and never used to train anyone else’s agents.

How do you handle security and access?

Single sign-on, role-based access, and a full audit trail of every action an agent takes and who approved it.

Can Modem follow our customers’ own instructions?

Yes. Modem learns each customer’s routings, margins and instructions and applies them on every quote. Correct a job once and the procedure updates.